Agenda 2019



8.30 - 9.00 - Welcome Coffee

9.00 - 9.15 - Greetings


What is Event Futurism and what can we expect in the next 2-3 years?

Main Stage

9.15 - 10.00 

Nick Borelli

President/Strategist, Borelli Strategies,
"FOMO – The Most Powerful Tool of Event Design/Event Influencer Marketing – The Most Powerful Strategy You Aren’t Using"
I will help you with: New strategy for your business. I'll show you what event planners use in the US. I will show you how to sell your services
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10.00 - 10.30 



Cologne Area, Germany

Michele Fuhs

Michele Fuhs - Founder of Circle4x, Brand+Retail Experience
"Creating the Event Experience"
I will help you with: Finding ways to create an event experience for your audience. What are the modern trends and what do people expect from events 
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10.30 - 11.00 

Lars Uwe Bleher

Partner at Atelier Markgraph 
"Event Futurism - Towards a New Culture of Gathering and Exchange"
I will help you with: Understanding what Event Futurism is. How to create a real experience of a lifetime for your audience, and how to deal with your customers.

11.00 - 12.00 - Lunch

11.40 - 12.00 

James Morgan

Founder, Event Tech Lab
"Hot Event Tech Trends for Increased Attendee Engagement"
This is quick fire session that explores the latest technologies to enhance event experiences. Through case studies, AI, AR, the Immersive Web and other trending technologies are examined. 

Second Stage


Get inspired from creative ideas and new solutions from the best European agencies

12.00 - 12.30 

Frederik Horn

Managing Director at JCP PR & Advertising
"Experience the message: Why experiential works"
I will help you with: Using experiential marketing at your events, finding interesting ways to create an experience with this tool. I'll show you how we do it in Norway.

12.30 - 13.00 

Johan Gronowitz 

CEO at We Are More
"What does BRAND mean today? How to build strong reputation without advertising"
I will help you with: Brand utility, innovation, design and real life experiences for your brand
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13.00 - 13.30 

Colja Dams

Cologne Area, Germany
"Trends in Events: From China to Europe. The VOK DAMS Experience"
I will help you with: Inspiration and thinking outside the box.
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13.30 - 14.10 - Coffee break


Be involved in the discussion! We offer workshops and live chat with the audience

14.00 - 14.25

Janne Bjorge

Founder of Nine Yards
"How to break Ice with Your Customers"
I will present the 4 internal factors and the 6 external success factors that drive brand equity. 

Second Stage

14.10 - 14.35 

BEIC(Baltic Event Industry Club)

"Code of Conduct".
We have created a special Code of Conduct. We'd like to present it and finalize it together with you.

14.35 - 15.00

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Jens Mayer

CEO at Jack Morton
"Creative Process".
We know how to work with creativity! We show you the way to find the best creative ideas and present them to your customers.
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Julien Le Bas

Creative Director at Jack Morton

15.00 - 15.25 

Tuija Seipell

Speaker, online editor, entrepreneur
"TRUST in the Event Endustry - The Biggest Mistakes & How to Avoid Them".
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How should you work with event planners, audience and customers. Let's find out how to avoid the biggest industry mistakes

15.25 - 16.00 - Coffee break


How to work with event organizers and what you have to know about them? Special sessions for event suppliers

15.00 - 16.30



I Part

Nick Borelli & James Morgan

"Venue Marketing, Sales & Design Inspiration & Speed Consulting"

Second Stage

II Part

Nick Borelli

"Q&A Master Class with Nick Borelli"

16.00 - 16.30 

Ossi Luoto

Excecutive Producer at Bright Group
"The Future is Visual"
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What is the visual? How to make it? What does it actually give to your event. All modern trends of the latest innovations. 

16.30 - 17.00 

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Michal Zalewski 

Business Development Director at Krakow Festival Office
"Event planners Network".

Why and How you have to deal with you competitors. How to protect yourself and find benefits?

At 19.30, there will be a meet and greet with your colleagues and new friends in the Gourmet Casual "GC" Gastrobar, a new place with a great kitchen and cozy atmosphere.

We serve welcome drinks and there is also 5% discount on the menu for all #BFEF participants. 


Venue: Silja EUROPA, THEATRE hall

The awards take place on 25.04 on the TALLINK ferry "Tallink|Silja EUROPA". 

We offer an enjoyable travel experience! Make a great sea trip TALLINN-HELSINKI-TALLINN while discussing new events and voting for the best agency on the Baltic Sea! Network and get new partners in the middle of the Baltic Sea!

Please, be aware you have to enter the ferry before 12pm! Terminal D.

!Gates are closed at 12.00pm!

11.00 - 12.00 - Welcome coffee

12.00 - 12.20 

Salvatore Sagone

President at ADC Group
Warm greetings. Short overview about new trends in events and last year winning projects at BEA World Festival
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I will help you with: Understanding what project are usually awarded in Europe

12.20 - 12.45 

Jan Sidemo

Global Events director at Volvo
"Volvo Ocean Race"
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I will help you with: understanding how events should make clients and participants happy.


Silja Europa leaves Tallinn at 12.30pm

12.45 - 13.15 

Kaisa Crowley

Marketing manager at Finnair
AI and marketing technology – engagement through data

13.15 - 13.35 

Malin Berge

Vice President, Marketing & Communications, Baltics&Nordics at Mastercard

"How to understand Big Brands? Why Big Brands need Events?"

I will help you with: Understanding how you can boost your profits with live events. What does it actually mean for Big Brands to participate in live events as a sponsor or organizer.

13.35 - 14.00 

Tuija Seipell


"Fear or Courage - Which one is Driving You & Your Business"

Exclusive master-class about how to present and pitch on stage

14.15 - 15.15 - Lunch

14.15-15.15 - Judges private lunch

15.15 - 16.15

First Block Competition

Categories to pitch offline:


1.Best Corporate Event

2.Best Conference

3.Best Cause Event

4.Best Brand Engagement Event

5.Best Teambuilding


Silja Europa arrives in Helsinki at 4pm

16.15 - 16.30 - Short break

16.30 - 17.30 

Second Block Competition

Categories to pitch offline:


1.Best Launch Events

2.Best Experiential Event

3.Best Budget Event

4.Best Sport Event

5. Best MICE Event

17.30 - 17.45 - Short break

17.45 - 18.45 

Third Block Competition

Categories to pitch offline:

Arts & Public

1.Best Celebration Event

2.Best Festival

3.Best Cultural Event

4.Best GALA event

5.Best Public Event


Silja Europa leaves Helsinki at 6.30pm

18.45 - 19.30 - Coffee break in networking area

18.45-19.30 - Judges discussion in lunch area

18.45-19.30 - Media discussion in lunch area


Silja Europa arrives in Tallinn at 10pm

19.30 - 20.00 - Welcome cocktails before the Ceremony

20.00-21.30 - Ceremony

21.30-22.30 Networking evening

Baltic Event Industry Club MTU

Kivimurru 43, 11412, Tallinn, Estonia+372-5552-8114

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